Selfridges on London’s Oxford Street observes it’s 100 Year Anniversary this year with celebrations beginning in May and continuing throughout the summer. The centenary gives the iconic store an opportunity to honour it’s amazing heritage, celebrate the present and look to the future.

During the Yellow Festival, exclusive products will be launched – all designer collaborations featuring an element of the iconic Selfridges pantone Yellow colour. From an avant-garde yellow Giles Deacon dress to a pair of classic Converse shoes in yellow, to a Paul Smith bag replicating the front of the Oxford Street building.
100 Years of Selfridges